Best Marketing 101 (Starts With Research and Common Sense)

Marketing your business takes experience, knowledge and creativity. But there are basic concepts that should be considered to ensure the success of a business BEFORE investing in one. Here is an example of a business I believe will most likely fail due to poor planning. Understanding some obvious visuals may help others in similar circumstances. […]

Does Every Business Need a Website?

This is a deceptive question. Getting top positions for your main keyword can be a varied expense dependent on the niche a business is in. A business that plucks chicken feathers from dead chickens would probably be a lot less than accident attorneys; not much competition for the former. Also, many questionable SEO “experts” paste […]

DIY Websites Are Public Relations Nightmares

I recently came across someone who had created their website themselves; a DIY job.  I run across these from time to time and cringe.  This one was for an insurance company / salesman. First off it was a Public Relations issue staring them in the face. They were an insurance company, which is probably one of [...]

What Is The Purpose of A Website?

What Is The REAL Purpose of A Website? I’ve been developing websites for going on 23 yrs. The easiest way to answer the question “what is the purpose of a website” is to ask yourself a question. Why do you go to someone’s website? What are you looking for when you visit one? The answer is […]

How Your Marketing Can Piss Off Your Clients

When Being “Cutting Edge” Is Really Just Being Stupid In today’s litigious society its become more and more difficult to be understood by what you think you mean rather than what THEY THINK you mean.   When we use marketing or advertising ideas that we may perceive to be a 10 rating on the “cool” […]

Reputation Management

Reputation Management:  How to Get Rid of Negative Reviews I’m occasionally asked by business owners and managers how to deal with the negative reviews they receive.  Negative reviews can and will have a direct response in decreasing a company’s rankings. My first and best advice for them is to take a serious look at why […]

How Much Should a New Website Cost?

Wow, now that’s a question. I agree it depends on a lot of factors. But I’ll answer it this way. There are a number of car dealers in every town. Each dealer has various types and styles of cars which all have varying costs. Cars vary in price from less than 10K to over 100K. […]

Landing Pages

What is a landing page? Overview A landing page is a website page that allows you to capture a visitor’s information through a lead form.  A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular whitepaper – and, because it is targeted, and […]

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