Movie Theater Advertising
Cinema Screen Advertising, aka, Movie Theater Advertising has some great advantages over other advertising medias because its the only media where people go to pay to watch a screen where your ad will be displayed. Also its the ONLY thing they came there to do. There are no other distractions, short of the people they came with and some snacks. Remember, they already predisposed themselves to look at the screen where your ads will be displayed and paid money to do it; they came PURPOSELY to WATCH the SCREEN.
Traditionally, ads are usually high grade slides and shown a few times prior to a movie’s start. Video based ads are only shown once and are usually just before the movie begins and is played as a commercial would on TV.
The costs for ads can vary depending on location of the theater, the state, and large franchise branded theaters vs ones which are smaller franchises or owned solo. The cost of the video commercial ads is more expensive than the static slides. The contracted time-frame, or the number of months you have to sign up for as a minimum depends on the theater or their corporate office. Usually the corporate chains do not allow the local managers any say in advertising matters.
We have done numerous ads for theaters over the years with much success. Again, its a captive audience preconditioned to watch the screen and its nearly impossible to not watch it once a person is sitting in their seats. I believe it to be an excellent local ad venue for the money, especially when call to action incentives are included in the ad such as; bringing in a ticket stub for a free product or sample, a discount with the stub, or to enter a contest by bringing in the stub. Add this idea with mobile marketing with short codes they could call, which only show up in the on screen ads, which when called send them an SMS test or coupon and you have an even higher rate of response since they can call while still in their seats before the movie starts or before they leave. You could even have them click on the “Like” button on your business Facebook page the same way. Combining the two creates captive interactive consumers.