Is Print Advertising Dead?

Is Print Advertising Dead?

Overview

Some people may have the assumption print advertising is passe or obsolete.  Nothing could be farther from the truth.  Print advertising is along way from dead. Just because digital marketing; website, search engine and social media marketing, are more common place today and part of most marketing campaigns don’t for one minute think the business world has walked away from print advertising in favor of the digital world. Ad-ology, states advertisers spent $20 billion on magazine ads in 2010 alone.  Regardless of the fact circulation of print publications have dropped dramatically, print advertising still holds and remains a viable and profitable marketing platform.

Types of Print Advertising

  • Newspapers
  • Magazines
  • Brochures
  • Flyers
  • Greeting Cards
  • Business Cards
  • Banners
  • Posters
  • Direct Mailers

Now depending on the target audience, your product and your budget depends on where best to utilize print advertising.  Placing ads in national magazines like “People” wouldn’t be prudent if your target audience is localized.  As common sense as that may seem at first there are similar scenarios where businesses have had their marketing budgets squandered by newly graduated marketers with no practical experience.  In addition, the size of ads also impacts your outcome and your ROI.

We have years of experience in new technologies as well as old school platforms.  Depending on your needs depends on where best to spend your marketing dollars.  Give us a call for more information….information is always free.

About The Author

Travis Yates

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