What is SEO aka Search Engine Optimization?

What is SEO, aka, Search Engine Optimization?

Overview

SEO is often confused with being synonymous with SEM, “Search Engine Marketing”; which it is not and far from it. Some self proclaimed “web experts” or “webmasters” have wrongly melded some of SEM practices into SEO. Article writing, site submissions, etc. are NOT part of SEO but are in fact portions of SEM.

SEO is the process or procedures used to “optimize” a website’s pages to enable them to be better suited for optimum search engine compliance. This allows the search engines to be able to find them and rank them higher than those pages which are not optimized.

Much of the SEO programming can and should be done when the site is developed but in truth developing or designing a site has little to do with SEO compliance. Its more of an evidence of a good designer or developer, knowing certain things should be done anyway regardless if the site will perform its contracted duties without it. These are adding meta tags, keywords, image descriptions, length restrictions, etc.

SEO cannot, however, compensate for poor content. If your site has little to do with a keyword you are trying to use, its likelihood for success is limited at best. As an example, if you are an attorney and all your site has to display are self-aggrandizing content, a keyword such as “personal injury attorney” will not find much, if anything, in common with your site when the search engine scans for its relative content. Just because you use a keyword does not negate irrelevant content. Irrelevant content is on Googles HATE list. They want their searches to bring up relevant information in relation to the content AND the keyword.

Analyzing your keywords and their search rates is important and crucial to your increasing your SEO efforts. But highly searched keywords which have nothing to do with your site have no positive impact on your site at all. A million visitors who don’t want your products or services is worthless vs fifty who do.

 

About The Author

Travis Yates

12 Comments

  • Dorian Mcnolty on October 10, 2016

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    • Webmaster on October 11, 2016

      Thanks

  • Marlena Bula on October 10, 2016

    I love that all it takes is a basic Google search to find info like this that will assist me become knowledgeable about digital marketing in general. I’m curious, the length of time have you been working in this market?

    • Webmaster on October 11, 2016

      Thanks for the nice comments.

    • Webmaster on November 1, 2016

      I’ve been working in Digital Media Marketing for over 22 years. Go to WYZ.Solutions http://wyz.solutions/career-opportunities
      I started a firm to help people who want to work or start working in the Digital Marketing business.

  • Superb post however I was wondering if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit further. Many thanks!

    • Webmaster on November 25, 2016

      Be my guest. Please feel free.

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