What is Video Marketing?
Through the use of social networks, YouTube and other internet venues, video marketing has become an overnight power player in marketing one’s business. Video marketing can be short topics, training materials, advice, or simple information. They are key elements in Social Media Marketing and getting noticed. It is now noted that more people watch videos on various subjects than any other means of communication. I suggest you hire someone who can either develop them for you or assist in finalization of your videos and/or just assisting in implementing them online. Remember, videos are a reflection of who you are and who your business is. Poorly made videos about your company or its products or services will quickly be viewed as second rate. If your videos demonstrate your inability to afford a professional quality video, you are developing a reputation ONLINE that is stating your company and its products and/or services are second rate at best. Since you can’t afford to create a professional video you probably couldn’t afford to create a quality product either.
These things are not spoken but are understood subconsciously without the user even thinking about it. This is similar to someone offering you two apples, your told one is fresh from the frig, the second is fresh but it fell to the floor. You explain you washed it off but I guarantee 9 out of 10 times you will unconsciously pick the apple you were told didn’t fall to the floor regardless of the fact they were both taken from the frig and both fell to the floor. Value is a perception based on what we believe we see and what we’ve been told; other words, …what we hear. It may or may not be the truth but it IS what we base our beliefs on, which IS what we base our buying decisions on. Most people will not research or challenge what they are fed.
Video Marketing is essential to move ahead in today’s marketing efforts. We can assist you in either creating your video, editing it or just placing it in various places on the web to begin to grow your video marketing presence.